Workflow automation for record labels

Turn every release into a visual content engine.

We combine AI, automation, and world-class creative talent to produce the videos, ads, visualizers, social assets, merch campaigns, and more that modern music releases demand.

About

Creative production at the speed of music.

Music marketing has changed. A release is no longer one music video, one piece of artwork, or one campaign.

Every song now demands an entire ecosystem of visual content.

We built a production system designed for that reality.

By combining AI generation, automation, creative direction, editing, animation, and human quality control, we transform a single release into dozens of campaign-ready assets across every platform.

From hero films and visualizers to lyric videos, short-form content, paid ads, animated artwork and merch campaigns, our system allows creative teams to produce more, iterate faster, and scale without sacrificing quality.

AI gives us scale. Human creatives give it taste.

We're building the infrastructure for the next generation of music marketing.


The pipeline

From release calendar to every feed.

01 / Input

Drop in the moment

A lyric video, a new single, a merch drop, a tour date — connect your release calendar or upload the raw assets directly.

02 / Generate

Auragines cuts it

The workflow assembles on-brand video for each artist automatically — right aspect ratio, right length, right platform, every time.

03 / Distribute

It goes live

Publish organically to each artist's channels, launch it as a paid campaign, or both — scheduled per platform, per market.


Built for

Content for everything on the calendar.

Lyric videos

Turn full-length masters into trailer cuts, teasers, and platform-native edits without a scrub timeline.

New releases

Announce singles and albums with visualizer-driven cuts the moment they're delivered, not days later.

Merch drops

Product shots and lookbook footage become shoppable video ready for the storefront and the feed.

Tour dates

City-by-city announcement videos generated in bulk from a single tour routing sheet.


Distribution

Post it organically. Run it as an ad. Or both.

Organic

Native to every channel

Each cut is formatted and scheduled for the artist's own channels — no manual resizing or re-uploading.

  • Feed, Story, and short-form edits from one source file
  • Scheduled to each artist's own accounts
  • Captioning and tagging handled automatically

Why labels use it

One workflow, not one editor per artist.

Speed

Video goes out the day an asset lands, not whenever an editor gets to it.

Consistency

Every artist's output follows the same brand rules, automatically, at any volume.

Reach

One workflow covers organic posting and paid amplification — no separate ad-ops handoff.

Your next release is already a video.

Tell us about your roster and release schedule — we'll show you the pipeline running on your own catalog.

No editing software required on your end. We'll follow up within one business day.